Michael J Fox Foundation support

Hi and hello to any and all people who blog. My maiden blog was about my grandchildren and their wit and wisdom and good looks and advanced capabilities in virtually all aspects of their lives. I might have mentioned that subjectivity reigns when I view my 5 grandchildren, but I am told that it is a grandparent’s prerogative and they are indeed my favorite people.

My second blog addressed Wicked Good’s superior competitive position in the bourgeoning world of photo cookies. Wicked offers not only the most aggressive price positioning in the industry, it also offers the greatest variety in terms of shapes and sizes; to say nothing of its lead position in production capacity. All in all….Wicked Good Cookies is wickedly impressive in this man’s subjective view, but my subjectivity is easily and readily converted into objective comfort once one reviews Wicked’s competitive positioning.

Took me a long time to get here (my third blog entreaty) but I thank you for your patience (if, indeed, there are any you’s out there reading this less than succinct entreaty).

I wanted to blog about a subject that is very important to me; Parkinson’s Disease and its insidious assault on millions of people, including my sister. We are all aware of Michael J. Fox and his gallant battle to find a cure, and his relentless energy to advance all possible forms or treatment is truly noble. The Michael J. Fox Foundation for Parkinson’s Research has already funded over $90 million in research and the strategic implementation of these funds has engendered hope for many.

Wicked Good was recently selected to prepare photo cookies for a fund raiser that honored Michael J. Fox, and his foundation. The cookies were a hit and elicited unrequited smiles throughout the evening. Michael left the affair with a genuine smile on his face and more than a cookie or two safely tucked into his briefcase.

Wicked vs. the Competition

Hi and hello and welcome to my second official blog. This is fun. Might also become informative. Imagine if it became both. Mercy!

I recently learned what a blog was, is and continues to be, in spite of my advancing years - or perhaps because of them. I’m the dad in the Wicked Good Cookie Company equation and I participate with my two of my three son’s (when not being a playmate with one of my grandchildren) in the company. Our website provides all relevant details on what and when and why and how – not sure about who, and it is fun to see a company become a Company.

My professional background (before semi-retirement and Wicked Good) was in the high tech sector where competition is conservatively categorized as FIERCE. Technology advances at an astounding rate and virtually all organizations go to great lengths to espouse their strengths. Competitive analysis was a key marketing tool to aid and abet promotional efforts, as well as to provide reasonably objective data to the ultimate end users. Have I bored you to tears yet?????

My blogging point is simple. Why not do likewise in the world of cookies; specifically photo cookies. Especially when you firmly believe that you are the most accomplished photo cookie company in the industry. The WORLD. . . . . . even! I am convinced that Wicked Good is the very BEST alternative in the world of photo cookies – in terms of price – in terms of variety and number of offerings – in terms of capacity – in terms of creativity – in all relevant aspects. How’s that for subjectivity? Not very, I guess, unless it is supported by fact, or in this case, a comprehensive attempt at cookie competitive analysis.

That said, I encourage you to view the following material. It is as objective as subjectively possible, and was compiled with comprehensive visits to websites and subsequent calls to verify and quantify. It is what it is, and it is primarily rewarding to see that Peter, Christopher and their staff have done an outstanding job in establishing substance to go along with the sweet stuff they create.

Still not sure if this is allowed in a blog but………….why not. Comments are appreciated.

http://spreadsheets.google.com/pub?key=p_eOMrKEfOnPFMcoabPw4QA ALT="Photo Cookie Comparison">
http://spreadsheets.google.com/pub?key=p_eOMrKEfOnNTQx9CUt1UWg ALT="Gourmet Gift Comparison">