Wicked vs. the Competition

Hi and hello and welcome to my second official blog. This is fun. Might also become informative. Imagine if it became both. Mercy!

I recently learned what a blog was, is and continues to be, in spite of my advancing years - or perhaps because of them. I’m the dad in the Wicked Good Cookie Company equation and I participate with my two of my three son’s (when not being a playmate with one of my grandchildren) in the company. Our website provides all relevant details on what and when and why and how – not sure about who, and it is fun to see a company become a Company.

My professional background (before semi-retirement and Wicked Good) was in the high tech sector where competition is conservatively categorized as FIERCE. Technology advances at an astounding rate and virtually all organizations go to great lengths to espouse their strengths. Competitive analysis was a key marketing tool to aid and abet promotional efforts, as well as to provide reasonably objective data to the ultimate end users. Have I bored you to tears yet?????

My blogging point is simple. Why not do likewise in the world of cookies; specifically photo cookies. Especially when you firmly believe that you are the most accomplished photo cookie company in the industry. The WORLD. . . . . . even! I am convinced that Wicked Good is the very BEST alternative in the world of photo cookies – in terms of price – in terms of variety and number of offerings – in terms of capacity – in terms of creativity – in all relevant aspects. How’s that for subjectivity? Not very, I guess, unless it is supported by fact, or in this case, a comprehensive attempt at cookie competitive analysis.

That said, I encourage you to view the following material. It is as objective as subjectively possible, and was compiled with comprehensive visits to websites and subsequent calls to verify and quantify. It is what it is, and it is primarily rewarding to see that Peter, Christopher and their staff have done an outstanding job in establishing substance to go along with the sweet stuff they create.

Still not sure if this is allowed in a blog but………….why not. Comments are appreciated.

http://spreadsheets.google.com/pub?key=p_eOMrKEfOnPFMcoabPw4QA ALT="Photo Cookie Comparison">
http://spreadsheets.google.com/pub?key=p_eOMrKEfOnNTQx9CUt1UWg ALT="Gourmet Gift Comparison">